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AliExpress Fined €550M for Letting Unsafe Toys and Makeup Stay Too Long

KEY POINTS

  • AliExpress was fined €550 million (about $629 million) for violating Europe's Digital Services Act rules.
  • The European Commission said AliExpress allocated insufficient staff to verify products, leading to prolonged sales of unsafe toys and cosmetics.
  • This fine more than doubles the penalty imposed on Temu for similar violations, emphasizing the seriousness of the breach.

In a stunning example of 'we tried but actually did very little,' Europe's Digital Services Act handed AliExpress a hefty €550 million fine ($629 million) for its spectacular failure to police counterfeit clothes, unsafe toys, and downright dangerous cosmetics. The European Commission, in its infinite patience, noted the e-commerce giant 'allocated insufficient staff'—translation: their product checkers must have taken a long lunch. Worst of all, AliExpress let these shady products linger for 'multiple weeks' after spotting them, giving dangerous toys and sketchy makeup enough time to retire. The bill overshadows a similar Temu fine by more than twice, proving that ignoring safety rules isn't just cute, it's expensive.

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Source: Theverge | Published: 7/20/2026 | Author: Jess Weatherbed

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