Boeing Quietly Outsells Airbus While Still Losing Half a Billion and Ignoring Rejected Jets
KEY POINTS
- •At Farnborough Airshow 2025, Boeing secured 173 plane orders, narrowly beating Airbus's 154 despite past crises.
- •CEO Kelly Ortberg moved to Seattle, personally engaging with factories and appearing front and center at the show.
- •Emirates rejected its first 10 Boeing 777X jets due to quality issues, while lessors like SMBC bought in bulk.
At the 2025 Farnborough Airshow in Dubai, Boeing’s new CEO, Kelly Ortberg, pulled a surprise by outordering Airbus 173 to 154 planes — their first airshow win in four years despite a $428 million Q2 loss, a pricey $280M Air Force One headache, and a share price doing the cha-cha at minus 8%. Led by this Seattle-based factory floor hugger, Boeing’s making progress amidst long-delayed 777X deliveries, including Emirates trashing their first 10 jets like Heinz rejects. Meanwhile, big airlines skipped the party (sorry Qatar Airways, Etihad), leaving lessors like SMBC Aviation to splurge on 100 planes like it’s Black Friday. And yes, bolts missing mid-flight on a 737 Max still shape the comeback narrative.
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(1 of 3)Boeing just won an airshow while quietly balancing losing $428M, dodging bolts, and getting jets returned like defective Pizza Hut pans.
Boeing’s strategy: Lose millions, add invisible bolts, and somehow convince everyone to preorder mystery planes anyway.
The 777X delivery so delayed, Emirates might have just recommended sending them to Heinz for abandonment therapy.
Source: Businessinsider | Published: 7/31/2026 | Author: Pete Syme,Taylor Rains
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