20-Somethings Dump Concealer for $5K Eye Bag Goodbye

20-Somethings Dump Concealer for $5K Eye Bag Goodbye
Photo by JC Gellidon on Unsplash

Emily Gordon woke up tired at 27—not from partying, but from the relentless persistence of her under-eye bags. After trying sleep and skincare, she found salvation in a 90-minute, $5,000 blepharoplasty, declaring, 'I just felt on top of the world.' Once the domain of 50-somethings, young women are now ditching fillers (which 'sound like way more money') for permanent surgery. TikTok transformations have fueled this trend, with millions tuning in to watch the eye bag apocalypse unfold. As Dr. Mettu puts it, 'If they're a good candidate, surgery is reasonable.' Cue the youthquake of the undereye revolution.

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Source: Businessinsider | Published: 8/5/2025 | Author: Payton Turkeltaub