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Great Freeze Means More Failed Startups, Fewer Job Resumes

Great Freeze Means More Failed Startups, Fewer Job Resumes
Photo by Chris Stein on Unsplash

KEY POINTS

  • •Economist Ege Aksu from Revelio Labs analyzed LinkedIn data from 2019 to 2025 showing hiring cooled after 2022.
  • •As job opportunities dipped, transitions into entrepreneurship increased, with independent contractors rising by 50% since 2019.
  • •Experts from Bank of America and ZipRecruiter recommended careful planning and assessing skills before pursuing self-employment.
  • •The continuing job market slowdown is expected to push more new graduates and workers toward starting their own businesses.

Ege Aksu from Revelio Labs cracked the code on why desperate job seekers are moonlighting as entrepreneurs during the 'Great Freeze'—a real estate-analog for the job market where no one moves. Using LinkedIn profiles from 2019 to June 2025, Aksu spotted a job cooling-off after hiring peaked in 2022, while independent contractors surged 50% per ADP Research. Pandemic hustle, remote chaos, and AI tools have made half the workforce today’s hustlers. Bank of America’s Sharon Miller prescribes extensive business planning—because winging it like your 2023 Zoom background won't cut it. Meanwhile, Meghan Lim warns you better break even before quitting your day job to juggle a side hustle circus.

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Source: Businessinsider | Published: 11/25/2025 | Author: Madison Hoff