Disney’s Wallets Cry: Incredi-Pass Now $1,734 ‘Magic’ Tax
Disney, that corporate fairy godparent, just blessed us with an 8.7% hike on single-day tickets during Thanksgiving to New Year’s – because nothing screams holiday joy like paying more to stand in longer lines. Walt Disney World will follow suit next fall, making this the fourth consecutive year of price inflation that’s faster than your ride on Space Mountain. The 'Incredi-Pass' annual pass jumped $80 to a dazzling $1,629 before tax, reaching $1,734 – enough to make even Mickey’s ears twitch. Yet superfans like 32-year-old investment analyst Lucas Lozano from San Antonio are thrilled; he claims fewer crowds will make December visits ‘more enjoyable,’ because who doesn’t want a vacation that feels like an exclusive tax shelter? Disney travel agents report record bookings and zero complaints, crediting the magic of 'inflation shrugging' from fans like Washington’s Max Traughber-Crismon, who plans to skimp on souvenirs but happily feed the Mouse’s greed. Meanwhile, some are reconsidering loyalty after Disney’s dance with politics and bumped show cancellations. Shae Noble, 38, is caught between fandom and frustration, considering skipping her annual pass renewal thanks to this budget-busting strategy. All told, Disney’s price hikes are less about magic and more about proving you can charge a fortune to sweat in lines next to a guy dressed as Goofy. As spokesman slickly reminds us, there are options for ‘all budgets,’ presumably if your budget starts with ‘1,000+.’
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Disney’s new pricing strategy: charge more so fewer people visit, but happily take billions from superfans who treat annual passes like mortgage payments and still brag about it. Inflation or just magic? No one’s sure, but Mickey’s smiling all the way to the bank.
Disney raised its ticket prices so much, even Scrooge McDuck would sigh and swim elsewhere. Welcome to the happiest place to pay triple for the same churro you got a decade ago.
If Disney wanted to make park access exclusive, mission accomplished. Now you get to experience overcrowded lines AND premium inflation—because nothing says magic like high-priced misery.
Source: Businessinsider | Published: 10/9/2025 | Author: James Faris
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