Lululemon, Oreo & PB&J Sue Over Cookie-Crumb Confusion
In 2025’s hottest courtroom drama, Mondelez sued Aldi for 'cookie imposter syndrome,' Lululemon threw legal yoga pants at Costco, and JM Smucker got sticky with Trader Joe's over Uncrustables copycats. With private labels like Costco’s Kirkland and Target's Cat & Jack swelling sales 15% on Amazon and Whole Foods last year, national brands are losing snack shelf turf faster than you can say 'trade dress.' Lawyers sniff out shopper confusion like bloodhounds, backed by social media posts where fans can't tell PB&J apart. Experts warn lawsuits are the new normal thanks to fight-or-flight economics and aggressive packaging marketing tactics that look suspiciously like déjà vu for your tastebuds.
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When Oreo makers, Lululemon, and peanut butter sandwich giants sue to protect their lookalikes, it’s like a snack aisle episode of ‘Judge Judy’ meets ‘Design Theft’s Next Top Model.’ Spoiler: everyone’s confused and slightly hangry.
Private label brands are basically the Walmart of snacks and clothes – cheaper but trashier, causing legal fights that feel like a soap opera recast with discount actors.
Nothing says 'modern capitalism' like billion-dollar brands suing mom-and-pop impersonators in a courtroom drama that tastes like stale cookie crumbs and litigation cheese.
Source: Businessinsider | Published: 10/26/2025 | Author: Dominick Reuter
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