Appleās $3500 Headset? Too Big, Too Pricey, Too Forgotten
Tim Cookās big 2023 Vision Pro reveal ā a $3,500 āspatial computingā headset that sounds like sci-fi cosplay gear for rich people ā has quietly dumpster-dived into tech obscurity by late 2025. Apple, after launching it in February 2024 to resounding crickets, officially axed plans for a lighter, cheaper sequel, opting instead to chase Metaās style with smart glasses. Bloomberg says Apple will pivot to AI glasses like Metaās $800 Ray-Ban Displays, which have only sold a couple million units after more than a year ā tech āblockbusterā if youāre barely breaking even. Even Appleās insiders admit the Vision Pro is 'overengineered' junk nobody signed up for. Meanwhile, Meta might accidentally out-Apple Apple by making semi-useful face computers first, and Google is lurking with copycat glasses still MIA. The real loser? Anyone who thought computers on faces would be an overnight sensation. Spoiler: the juryās still out (probably laughing).
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Appleās Vision Pro: the $3,500 crown jewel no one asked for, gathering dust while they chase Metaās $800 glorified sunglasses. Turns out, slapping tech on your face isnāt this yearās runway hit after all.
Congrats Apple, youāve officially made a $3,500 paperweight while chasing Metaās $800 sporty shadesāwho knew face-computers would become the ultimate participation trophy in tech?
Meta selling a few million $800 smart glasses is techās version of selling bottled air, and Apple throwing in the towel on their big fancy headset says everything about innovation: sometimes itās just bad math.
Source: Businessinsider | Published: 10/2/2025 | Author: Peter Kafka
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