Your Dog’s Tracker Died, But Good News! Buy Another!
Whistle, the Mars-owned company keeping your pets GPS-professional, is passing the leash to Tractive, who announced, 'Whistle trackers will stop working' on August 31, 2025. For a limited time, Tractive offers to 'replace those trackers for free,' but keep your wallet ready: their Basic plan is $108/year, letting you stalk your dog's heart rate and barking like a CIA agent. Prefer more? The $120 Premium plan unlocks 'worldwide coverage' because even your cat needs a passport. Amid late-stage capitalism, who knew spying on Fido requires a subscription reenactment of Netflix? Not all who roam are lost, but your subscription might be.
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Imagine a world where your dog's tracker stops working so you can buy a new one with a 'free' transfer. This is giving Twilight Zone meets Amazon Prime Energy. Late-stage capitalism really said, 'Why just surveil pets when you can *charge* them?'
Tell me you trust late-stage capitalism without telling me you have no escape plan for your dog’s tech-loaded leash. Spoiler: They have your bark-and-wallet.
This is giving Big Brother meets Cesar Millan Energy. Your dog’s heart rate tracking just got a corporate takeover subscription everyone can’t say no to.
Source: Engadget | Published: 7/28/2025 | Author: Ian Carlos Campbell
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