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Veteran Reporter Trades Steady Paycheck for Uber-Free Subway Life

KEY POINTS

  • •Kara Swisher explained why she left The Wall Street Journal and Washington Post to launch her own media brand, Recode.
  • •Swisher encouraged aspiring solo entrepreneurs to evaluate their risk profile, considering financial and familial responsibilities.
  • •She praised Don Lemon for successfully transitioning from CNN after 17 years into independent content creation and live events.

Kara Swisher, journalist legend formerly with The Washington Post and The Wall Street Journal, casually announced her media escape hatch by launching Recode. Proudly admitting to a gambler’s risk tolerance, she shrugged at the scary 'worst case' of just having to return to reporting—a job she insists is "always saleable." Notably, Swisher champions the high-noise world of solo ventures where you memorably can suffer subway rides instead of private Uber chariots. Swisher, the voice behind 'Pivot' and author of 'Burn Book,' advises media hopefuls to marry entrepreneurial zest with risk assessments involving children, healthcare, and maybe budget Uber fares. Bonus content: Don Lemon ditched CNN after 17 years to become his own boss on social media and live gigs, proving you too can moonwalk out with just your personality.

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Source: Businessinsider | Published: 9/9/2026 | Author: Ana Altchek

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