Business Insider Attends Davos to Prove Elite Can Be Effortlessly Spunky
KEY POINTS
- â˘Business Insider sent a small editorial team to Davos 2026 to cover global elite topics including work futures and tech innovations.
- â˘The BI team published 180 posts last week, including a special daily Davos Diary newsletter and liveblogs capturing panel discussions and fashion highlights.
- â˘Key reporters included Aki Ito on careers, Ben Bergman on tech with CNN appearances, Dan DeFrancesco as newsletter lead, and Kim Last handling live events and famous hair blowouts.
In a dazzling display of elite spunk, Business Insider sent a tiny editorial battalion to Davos 2026, nestled snugly in the Swiss mountains where serious billionaires gather but so do fashion-forward parkasâand yes, even Sotol Romo booze bottles, courtesy of Claudia Romo Edelmanâs brand strategically lurking in the background. Their crack dream team included Aki Ito, fearless career correspondent grilling power players on future work trends, Ben Bergman breaking tech news between CNN cameos, Dan DeFrancesco, the witty letter writer delivering daily Davos Diaries like clockwork, and Kim Last, live journalism queen whose epic blowout hairdo became a highlight worthy of its own headline. Over six days, 180 posts emerged, blending serious global hot takes with corporate chit-chat while snapping top-secret pics of insidersâ status symbols and designer bags. The entire exercise screamed, 'We are both you and absolutely not youâand totally here for your success!'
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Business Insider at Davos: pitching big ideas, classy parkas, and celebrity hairdos to remind billionaires that journalism can have a personality⌠sort of.
Davos 2026: where elite snowstorms are interrupted only by the wind of nifty newsletters and fancy hair styling tips.
When your biggest scoop is which brand of spiced alcohol casually crashed a billionaire snow retreat, you know journalism has peaked.
Source: Businessinsider | Published: 1/25/2026 | Author: Jamie Heller
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