Snapchat Pays $400M To Get AI That Won't Spy On YouâYet
In a desperate bid to stay relevant (and apparently far too flush with cash), Snap Inc. dropped a cool $400 million with Perplexity for an AI search engine debuting in early 2026. Yes, the same Snapchat that still sees users shifting from sharing friend stories to snacking on Spotlight clipsâbasically TikTok wannabes. CEO Evan Spiegel promises 'AI woven into your friendships' because what your BFF really needs is a robot joining every chat. Perplexity assures it wonât misuse your Snapchat data, likely because theyâre too busy handing over bags of cash. Meanwhile, Snapâs stocks surged 17% after the announcement but remain down 35% this yearâclassic Wall Street mood swings. Elon Muskâs X and Meta tried AI bots before, with mixed reviews (users apparently arenât thrilled when chatbots gatecrash their apps uninvited). Snap wants to spice things up with games and convo startersâguess keyboard-smashers arenât enough anymore.
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Snapchat just wrote a $400 million check to AI that promises not to ruin your privacy while slipping itself into your chats like an awkward party crasher. Because who doesnât want a robot lurking in their DMs?
Nothing says 'cool and innovative' like Snapchat betting $400 million on AI to convince us robots can be good frenemies in our group chats. Next up: AI that remembers your birthday but forgets your secrets.
Snapchatâs new AI search engine arrives in 2026, just in time for humanity to finally realize bots in social media are about as friendly as your barista ignoring your name repeatedly.
Source: Businessinsider | Published: 11/6/2025 | Author: Aditi Bharade
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