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Disney Sells Out Mickey Mouse to AI But Asks OpenAI to Babysit

Disney Sells Out Mickey Mouse to AI But Asks OpenAI to Babysit
Photo by sq lim on Unsplash

KEY POINTS

  • •On Thursday, OpenAI announced it secured a licensing agreement to use Disney's characters and IP.
  • •Disney invested $1 billion into OpenAI and purchased ChatGPT Enterprise for its employees.
  • •Experts see the deal as a strategic pivot to monetize AI while controlling unauthorized fan content.

On a Thursday that very few marked on their calendars, OpenAI and Disney made a deal so wild it feels like a tech fairy tale: Disney licensed its precious characters to OpenAI. That's right, the Mouse House itself will let ChatGPT summon Mickey, Snow White, even Rafiki with lightsabers on Arendelle's glaciers. Disney even tossed $1 billion into OpenAI's chipper AI hands and promised ChatGPT Enterprise for its denizens. Media gurus hailed it as a 'watershed' and 'revenue physics' move to rein in rogue creators and YouTube-addicted kids, while a sharp-eyed IBM exec called it a #jedimindwarp — basically, Disney handed the keys over and paid OpenAI to hold the fort. Streaming ‘fan-made’ AI cartoons? Stay tuned for legal cease-and-desists vs. cute robots rewriting fairy tales.

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Source: Businessinsider | Published: 12/12/2025 | Author: Peter Gelling,Shubhangi Goel