Google Breakup Court Drama: Monopoly Meets 'Whoās Buying AdX?'
On April 17th, 2025, Judge Brinkema dropped the bombshell ruling that Google played monopoly villain in online advertisingābecause why not? The DOJ now demands Google sell its AdX exchange, setting the stage for courtroom drama longer and more twisted than a daytime soap. Google claims itās just making 'efficient products' while rivals and execs stew over whether breakups would kill or cure the ad-tech beast. Witnesses throw around phrases like 'huge issues' and 'extremely onerous' breakups, while Google mulls killing AdX like a guilty teenagerābefore deciding maybe just 18 months to hand it off. Unsurprisingly, folks canāt agree if splitting Google will save the web or wreck it worse than a Netflix password share panic. Meanwhile, the Daily Mailās exec is warning of a competitor drag, French regulators failed, and Google's tech keeps chuggingāuntouchable as ever.
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Google's monopoly trial is basically Judge Brinkema asking: 'Cause and effect or just tech drama?' DOJ wants to sell Googleās AdX like a loaded garage sale; Google insists itās a cozy monopoly not a crime scene.
Breaking up Googleās ad-tech empire feels like asking a toddler to share their last cookie: messy, painful, and everyone just wants it to be over.
Googleās defense sounds like a reality show called 'Tech Wars: Monopoly Edition' where every plot twist involves 18-month tech breakups and courtroom cliffhangers.
Source: Theverge | Published: 10/6/2025 | Author: Verge Staff
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