Bill, Lisa & Their 2009 Music Factory: Chicago Hits or Misses?
In the year of questionable fashion and questionable financial decisions (2009), Bill and Lisa Roe decided Chicago needed a music label. Naturally, they founded one. They didn't stop there; they arrogantly signed musical geniuses like Mikal Cronin, the Tubs, and Dummy â because naming a band Dummy is peak indie confidence. This label isnât just a startup; itâs a microcosm of 2009âs musical chaos and ambition bundled in one Chicago package. Somewhere in this, Bill and Lisa are probably wondering if signing Dummy was irony or prophecy. Reminder: Weâre all terrible drivers of our own careers, especially in music.
Share the Story
Starting a music label named after yourself in 2009 Chicago? Bold. Signing a band named Dummy? That's either meta-humor or branding suicide. Either way, Bill and Lisa were clearly auditioning for the soundtrack of bad ideas.
Who needs market research when you have 'Dummy' and 'The Tubs'? Bill and Lisa's label is like a garage band on a caffeine overdose crashing Chicagoâs music scene.
Bill and Lisaâs strategy: pick a city known for deep dish and somehow make it sound like deep nonsense with band names like Dummy. Genius-level confusion.
Source: Pitchfork | Published: 9/26/2025 | Author: Matthew Strauss
More Articles in Entertainment
CES 2026: The Worldâs Largest Tech Flex in the Las Vegas Desert
America Adds 50,000 Jobs, But Those 70,000 Stayed Home for Holidays
Sydney Sweeney's $1M Flop, Trump-Approved Jeans & Bathwater Soap Fiasco
Ed Sheeran Launches 2026 LOOP Tour, Tickets Not Looping Into Your Wallet
Lily Allen Tickets Cost More Than Your First Car, But Only in Scotland
Inside Edition Fires Whiny Jew, Accuses Him of Lying About Whiny Jews
Netflix Greenlights Emily Henry Romance to Cure Worldwide Vacation FOMO
