Bill, Lisa & Their 2009 Music Factory: Chicago Hits or Misses?
In the year of questionable fashion and questionable financial decisions (2009), Bill and Lisa Roe decided Chicago needed a music label. Naturally, they founded one. They didn't stop there; they arrogantly signed musical geniuses like Mikal Cronin, the Tubs, and Dummy — because naming a band Dummy is peak indie confidence. This label isn’t just a startup; it’s a microcosm of 2009’s musical chaos and ambition bundled in one Chicago package. Somewhere in this, Bill and Lisa are probably wondering if signing Dummy was irony or prophecy. Reminder: We’re all terrible drivers of our own careers, especially in music.
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Starting a music label named after yourself in 2009 Chicago? Bold. Signing a band named Dummy? That's either meta-humor or branding suicide. Either way, Bill and Lisa were clearly auditioning for the soundtrack of bad ideas.
Who needs market research when you have 'Dummy' and 'The Tubs'? Bill and Lisa's label is like a garage band on a caffeine overdose crashing Chicago’s music scene.
Bill and Lisa’s strategy: pick a city known for deep dish and somehow make it sound like deep nonsense with band names like Dummy. Genius-level confusion.
Source: Pitchfork | Published: 9/26/2025 | Author: Matthew Strauss
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