Tim Cook's $0 Sneakers Stitch Together Japan and Boardroom Drama
Apple CEO Tim Cook stepped out in Tokyo on a grand 2025 Apple store reopening wearing custom Nike Vomero Plus sneakers decorated with traditional sashiko stitching by Sashiko Gals, an artisan group of 15 Japanese women aged 40 to 80—a collective oddly more inclusive than Apple’s keynote guest list. Despite Cook's Nike board membership since 2005 and a history of exclusive kicks (like those from last year’s iPad launch), Nike curiously declined comment on the bespoke sneaker scandal. These reworked denim, red-white-and-blue kicks might be Apple’s stealth fitness gadget, or just a high-profile way to blend Silicon Valley swagger with Grandma’s sewing circle powerhouse spirit.
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Tim Cook flexes hand-stitched denim sneakers at Tokyo Apple store reopening, proving nothing says 'tech CEO' like authorized grandma embroidery and zero Nike PR response.
Who needs a fitness app when Tim Cook's shoes do all the talking? Board member by day, Japanese denim stitch icon by evening.
When you're the CEO of the world's richest company but your kicks get more mystery than an Apple product roadmap. Sashiko Gals > Nike PR team.
Source: Businessinsider | Published: 9/30/2025 | Author: Jordan Hart
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