Apple to Charge You for Thinking Too Much with AI Boost Upgrade

KEY POINTS

•Tim Cook said during the earnings call on Thursday that increased Siri AI usage would likely be popular this fall with iOS 27.
•Apple plans to offer AI usage upgrades through iCloud Plus subscriptions, adding new premium options for users.
•The newly launched Siri AI app aims to answer on-screen questions and perform app actions but will cost more to use extensively.

In a glittering display of technological patience, Apple CEO Tim Cook announced this Thursday that if you absolutely must talk more to Siri's long-delayed AI — launching this fall alongside iOS 27 — you'll soon have to pay extra for the pleasure. Yes, the same Apple that makes you shell out for chargers too is rolling out 'upgrade possibilities on iCloud Plus' to buy additional AI brainpower. The new Siri AI app, attempting a ChatGPT impersonation, can answer screen queries and dive deep into your apps—if your wallet allows. June saw Apple teasing that iCloud subscribers would get bigger AI usage buckets, suggesting your humble digital assistant only really listens when your subscription is maxed out. Apple Intelligence apparently isn't just smart, it’s also apparently quite pricey, reminding us all that every 'Hey Siri' comes with a tiny terms and conditions fee that your bank account will soon get to appreciate.