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TikTok’s Algorithm Has a Nostalgia Panic, Dumps You in 2019

KEY POINTS

  • TikTok's U.S. data center experienced a power outage causing major service and algorithm disruptions starting Sunday.
  • Users saw old and irrelevant videos flood their feeds, and creators faced missing views and earnings reports.
  • This outage coincided with the finalization of TikTok's U.S. joint venture with Oracle, Silver Lake, and MGX to control the algorithm.

Over the weekend, TikTok's U.S. data center suffered a power outage triggering a 'cascading systems failure' — which sounds like a fancy way of saying the app went full techno-Spartacus. Users reported a bizarre blast from the past, scrolling through feeds filled with old and irrelevant posts instead of fresh clapbacks from 2026. Meanwhile, creators saw video views and likes vanish into the algorithmic abyss, causing gloomy earnings reports reminiscent of unpaid internships. This came hot on the heels of TikTok's new joint venture with Oracle, Silver Lake, and MGX aiming to wrestle the algorithm away, leaving everyone wondering: will this retrain be as fire or just a glitchy reboot?

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Source: Businessinsider | Published: 1/27/2026 | Author: Dan Whateley