Vibe’s $50M Bet to Netflix-Binge Your Ads, With AI Babysitters
Meet Vibe.co, the adtech startup that got $50 million from VC Hedosophia to make buying streaming TV ads as easy as smashing social media buttons—targeting 'performance marketers' who usually launch unicorn beauty creams or gaming apps on Instagram before coffee. Founded just 4 years ago by Franck Tetzlaff and Arthur Querou, Vibe’s self-service platform claims it surpassed a $100 million revenue run rate, wooing 5,000+ clients from Disney+ to Roku. Their secret weapon? A proprietary AI-powered 'recommendation engine' that forecasts 95% AI-generated ads by 2028 because apparently, nothing sells like a robot with a Hollywood agent.
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Vibe raised $50M to babysit ads on streaming TV with AI because why hire 250 people when you can dodge human contact altogether? Peak 2024: Robots stealing ad manager jobs and laughing at your glossy influencer campaigns.
Forget Netflix originals, Vibe’s betting their future on streaming ads run by AI so you can binge-watch ads for stuff you didn’t know existed until the bots decided to target your eyeballs.
Vibe thinks direct-to-consumer brands craving Roku fame deserve AI-generated commercials. Because, sure, nothing screams authenticity like a robot pitching your latest skincare hustle.
Source: Businessinsider | Published: 9/30/2025 | Author: Lara O'Reilly
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