Uber Finally Lets Women Choose Women, Males Panic
In a surprising industry wake-up call, Uber now lets women riders request women drivers—years after HERide quietly launched the same service in Atlanta. HERide cofounder Jillian Anderson asked, 'Why haven’t they implemented anything like this?' Anderson's startup guarantees female drivers and rejects Uber's 'increasing your chances' half-measure. HERide also prioritizes fair pay and even coded its own fare estimator, emphasizing, 'If we're paying them a fair wage, we’ll stay competitive.' Meanwhile, Uber hopes to keep up by piloting a feature long overdue for women who’ve endured 'off-app ride' requests and unsolicited numbers from male drivers.
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(1 of 3)Uber’s new 'Women Preferences' finally lets ladies dodge creepy dudes behind the wheel — but only if you like playing the odds. Meanwhile HERide just out here guaranteeing peace of mind for female riders, like actual human decency or something.
Uber’s female driver option is basically dating app roulette for women who just want a ride, while HERide is handing out guarantees like Oprah with rides—'You get a woman driver! And you get a woman driver!'
Waiting for Uber to add female drivers felt like waiting for dial-up internet—fortunately, HERide showed up with fiber optic speed and a safety vest.
Source: Businessinsider | Published: 8/5/2025 | Author: Alex Bitter
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