Uber Finally Lets Women Choose Women, Males Panic
In a surprising industry wake-up call, Uber now lets women riders request women driversāyears after HERide quietly launched the same service in Atlanta. HERide cofounder Jillian Anderson asked, 'Why havenāt they implemented anything like this?' Anderson's startup guarantees female drivers and rejects Uber's 'increasing your chances' half-measure. HERide also prioritizes fair pay and even coded its own fare estimator, emphasizing, 'If we're paying them a fair wage, weāll stay competitive.' Meanwhile, Uber hopes to keep up by piloting a feature long overdue for women whoāve endured 'off-app ride' requests and unsolicited numbers from male drivers.
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Source: Businessinsider | Published: 8/5/2025 | Author: Alex Bitter