Kwik Trip Clinches Crown, Wawa & Buc-ee’s Left Snackless
In a thrilling showdown of America's favorite snack-palaces, Wisconsin's Kwik Trip zoomed ahead with an 84 score on the 2025 Customer Satisfaction Index, blowing past regional legends Wawa and Sheetz (82 points each), QuikTrip (80), and Buc-ee’s (a barely respectable 79). Despite the obvious naming confusion between QuikTrip and Kwik Trip, Kwik Trip flexed its star power by leaping six points since last year and proving that selling snacks can be community-building gold. With 8,601 survey respondents emphasizing mobile apps, endlessly convenient store hours, and food quality that now rivals low-key fast food joints, loyalty programs made users visit weekly instead of half as much. Prof Forrest Morgeson believes convenience stores have evolved from places you dread to go, to places people actually willingly visit. So if you thought gas stations only sold regrets and cheap coffee, think again—your midwest Kwik Trip might just be the social hub you never knew you craved.
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Kwik Trip just proved if you slap an 84 score on snacks and call it community-building, you can outshine cult favorites like Wawa and Buc-ee’s. Turns out, gas station glam is the new social club, membership rewards mandatory and confusion between QuikTrip and Kwik Trip officially rising.
Who knew the secret sauce to making gas station snacks a social event was just a 6-point ACSI upgrade? Kwik Trip is now basically the Oprah of the convenience store world — you get a loyalty card! You get better food! Everyone gets snacks!
Move over restaurants, Kwik Trip’s mobile apps and rewards programs are making snack runs the new dinner plans. Wawa and Buc-ee’s sweating as Wisconsin quietly claims the throne of who’s best at selling snacks and branding snacks as community experiences.
Source: Businessinsider | Published: 10/8/2025 | Author: Dominick Reuter
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