Dig AI Dumps on TikTok Fakes—Keeping Your Brand 'Safe-ish!'
Welcome to Dig, the Israeli startup that went from helping brands chop up TikTok clips to becoming full-on social media detectives! Founded in 2021 in Tel Aviv, Dig uses proprietary large language models to sniff out disinformation, deepfakes, and counterfeit scammers across videos on TikTok, Instagram, and YouTube. CEO Ofer Familier moans, 'We all live in an era where we feel we can't trust what we hear, and it's very painful,' so Dig raised a hefty $14 million Series A to help 70 clients 'get a grip on social video' before their brands implode online!
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Dig’s AI watches TikTok so your brand doesn’t faceplant thanks to fakes and frauds. Because nothing says fun like a robot calling out your products for lying to you! #TrustIssues #SocialMediaDetectives
Who needs trust when you have Dig’s AI to highlight the chaos? They're like social media’s fact-checking superhero—if superheroes only did boring corporate jobs and collected venture cash.
Dig raised $14M to stop fake luxury bags on TikTok. Because apparently, the biggest global threat is a counterfeit Gucci slideshow in your feed. Crisis averted!
Source: Businessinsider | Published: 8/22/2025 | Author: Lara O'Reilly
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