2,000 Shoppers Storm Soho for Soy Sauce, Socks, and Stress Balls They Didn’t Know They Needed
KEY POINTS
- •Eater held ‘Eater Under Wraps’ in Soho offering over 2,000 visitors festive food and unique kitchen gifts this past weekend.
- •Editorial staff shared favorite items including Heydoh’s $30 single-origin Taiwanese soy sauce and a $22 limited-edition Walter’s Hot Dog ornament.
- •Highlighted products also featured a $25 chef-designed hand soap eliminating cooking odors and an $87 cake-scented candle evoking Scandinavian bakeries.
As 2025 wraps up, Eater decided the cure for your Christmas panic is a Soho pop-up so chic it serves soy sauce like fine wine. Their 'Eater Under Wraps' holiday market attracted 2,000 hungry, gift-confused souls to gorge on bites, booze, and bizarre gifts you didn't know could exist—a $30 Taiwanese small-batch soy sauce stole hearts alongside Jell-O stress balls (stress on what though?). Editors fawned over Madame Francky’s $87 Swedish princess cake candle, which literally smells like a Scandinavian bakery, while others hyped socks adorned with anthropomorphic strawberries and a $25 hand soap designed by chefs to vanquish Odores of Garlic Past. It’s the holiday shopping experience you never knew was missing from your life and that your bank account desperately wants to ignore.
Share the Story
When your holiday market sells $87 princess cake candles and gourmet soy sauce, you realize gift guilt just found a whole new, expensive level of weird.
2,000 people showed up to buy stress balls and soy sauce like it’s the last season of The Bachelor. Capitalism, you’re weird.
Nothing says ‘I love you’ like a $22 hot dog ornament commemorating century-old NYC meat relics. Eat your heart out, Grandma.
Source: Eater | Published: 12/19/2025 | Author: Jillian Beck
More Articles in Business
CES 2026: The World’s Largest Tech Flex in the Las Vegas Desert
America Adds 50,000 Jobs, But Those 70,000 Stayed Home for Holidays
Sydney Sweeney's $1M Flop, Trump-Approved Jeans & Bathwater Soap Fiasco
Billionaire Bros Move T-Rex LLC Out of California to Avoid Paying Taxes; Dinosaur Surprised
Grandfather Gifts $1,500 with Guest Star Role for Financial Advisor
Facebook Exec Jumps Off Career Cliff to Build Giant iPhone Flop
Man Moves to Spain for Sun, Pays in Airport Commute Hours Instead of Pounds
New Berkshire CEO Gets $25M While Buffett Lived on $100K and Sandwiches
