Toyota Finally Shoots For EV Glory, Bets Highlander Will Save Their Soul
KEY POINTS
- •Toyota revealed the 2027 Highlander EV, its first fully electric three-row SUV for the US market.
- •This EV version marks Toyota’s initial vehicle assembled in America, shifting from their long-standing hybrid focus.
- •The launch comes as Toyota faces pressure to outpace rivals in the growing American midsize EV segment.
In a move that screams 'we’ve been slow, but not asleep,' Toyota unveiled their 2027 Highlander EV, a three-row midsize SUV destined to blur lines between awkward enthusiasm and EV catch-up. After two decades of selling gas Highlanders like clockwork, Toyota’s first fully electric, US-built Highlander enters the arena amidst a corporate identity crisis. The firm’s stubborn love affair with hybrids over pure EVs made it look like they were avoiding the future like it was a dentist appointment. Now, with their best bet to crush competitors in the hot midsize EV segment, Toyota tries to convince everyone they’re serious about being Americans’ EV supplier – complete with a 2027 launch date to mark the awkward ‘better late than never’ era.
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Toyota’s first US-made EV is a Highlander because apparently you can’t rewrite history without a three-row SUV awkwardly tagging along. Fasten your seatbelts, virtue signalling just got roomy.
Who knew the secret sauce for EV success was quietly rebranding a gas-guzzler and calling it 'fully electric'? Bold move, Toyota.
Toyota’s new EV looks like they duct-taped the future to the past and called it innovation. Spoiler: It still smells like old gas.
Source: Theverge | Published: 2/11/2026 | Author: Andrew J. Hawkins
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