Bezos’s Fire Phone: 400 Cameras, Zero Friends, Dead on Arrival
Photo by Brett Jordan on Unsplash
KEY POINTS
- •Jeff Bezos launched the Fire Phone in 2014, aiming to integrate Amazon into the smartphone market.
- •Despite its impressive features, including 400 cameras and a 3D screen, the device failed to resonate with users.
- •Ultimately, the Fire Phone served primarily as a tool for purchasing from Amazon, not meeting consumer desires.
Back in 2014, Jeff Bezos decided Amazon needed a smartphone, because why not ruin a perfectly good online store with a side of terrible tech? The Fire Phone launched boasting 400 cameras (yes, four hundred), a '3D effect' that screamed 'look what gimmick we hammered in,' and a home screen packed with baffling 'delighters'—a fancy word for useless bells and whistles. Naturally, it was mostly a way to buy things on Amazon, a feature users didn’t exactly queue for. Bezos aimed for domination, but Fire Phone ended up a cautionary tale best suited for tech museum snark sessions rather than pocket companions.
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Source: Theverge | Published: 11/9/2025 | Author: David Pierce
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