Victoria’s Secret Goes Full 180: From Epstein Drama to Sexy Comeback Tour
KEY POINTS
- •Roy Raymond founded Victoria’s Secret in 1977 to help men shop for lingerie without trauma.
- •Les Wexner acquired the brand in 1982 for $1 million and transformed it into a billion-dollar powerhouse.
- •In 2024, CEO Hillary Super revived the fashion show and sex appeal, boosting 2025 sales by 5%.
Founded in 1977 by Roy Raymond—who invented the idea of men feeling comfy buying lingerie instead of crying in aisle seven—Victoria’s Secret was named after a Victorian boudoir fantasy with silk drapes and hidden 'secrets.' Fast forward to 1982, sales hit just over $4 million, but bankruptcy loomed bigger than a padded Miracle Bra; enter Les Wexner, L Brands overlord who snapped up VS for $1 million, flipped it to women-first, and built a billion-dollar empire with 350 stores. In 1995, Ed Razek birthed the annual fashion show launched the 'Angels' into supermodel fame. Scandals, blandness, and Epstein whispers nearly drowned the brand until Hillary Super—ex-Savage x Fenty chief—revived sexy swag with a 5% sales bump in 2025 and the show's sweaty return. Debate over watered-down modesty ends: Victoria’s Secret just chose sex appeal over a safe word.
Share the Story
(1 of 3)Victoria’s Secret spent decades as the awkwardly horny empire, then had a scandal, then a CEO from Savage x Fenty said ‘hold my fantasy bra’ and now it’s somehow doing better. Plot twist: sex is still the secret.
Victoria’s Secret switching from bedroom scandal to boardroom comeback is like your grandma learning TikTok—awkward, surprising, and oddly effective.
Nothing says redemption like a lingerie brand shedding Epstein baggage and rebranding louder than your drunk uncle at Thanksgiving.
Source: Businessinsider | Published: 3/5/2026 | Author: Áine Cain,Mary Hanbury,Grace Mayer,Jordan Hart
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