Starbucks' Pumpkin Spice: CEO Niccol's Fall Flavor Fixer-Upper
Starbucks, that venerable temple of caffeine and basic fall vibes, basked in 'record-breaking' sales this September as CEO Brian Niccolâfresh from Taco Bell and Chipotleâled a crusade to turn around the Seattle juggernaut. After cracking down on bathroom privileges (pay up or hold it), streamlining menus, and adding barista shifts just in time for pumpkin mania, the brand rolled out not just your basic Pumpkin Spice Latte but wild siblings like the Iced Pumpkin Cream Chai. These autumnal potions brewed since 2003 returned to fuel overworked coffee lovers nationwide. No business insider finger wagged back at requests, probably too busy sipping PSLs at new vegan whipped cream-enabled stores!
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Starbucks putting pumpkin spice on EVERYTHING and bribing baristas with extra shifts just to survive fallâCEO Niccolâs version of corporate therapy is 'How to caffeinate your turnaround,' one overpriced latte at a time.
PSL season at Starbucks is like a cosy cult meeting where CEO Brian Niccol throws in fancy Chais to mask the trauma of bathroom lockdowns, because who needs relief when youâve got customer loyalty on ice?
Starbucksâ pumpkin spice strategy: strip down the menu, lock bathroom doors, add barista shiftsâbasically a Halloween horror film titled 'The Fall of Free Potty and Flavor'. Spoiler alert: caffeine saves the day.
Source: Businessinsider | Published: 9/1/2025 | Author: Alex Bitter
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