Auntie's Choice: Corporate Feudalism Sells Crap, Rules Serfs
In the dystopian retail epic of The Outer Worlds 2, players immediately learn Auntie Cleo and Spacer's Choiceāa lovingly dystopian pair of in-game brandsāhave merged into Auntie's Choice, a Frankenstein monster of faux-cheerful consumerism and ruthless military vendor. Developed by Obsidian starting in 2019, this merger turned stores into feudal fiefdoms where employees are basically serfs exploited for a brutal balance sheet. The military business secretly runs the show, while Auntie's Choice distracts customers with just-enough-useful crap no one else sells, because capitalism told them to. Yes, itās both a parody and a mirror of real-world corporate mergers, proving satireās deadlier than the Outer Worldsā guns.
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Nothing screams ācustomer careā quite like merging a cheerfully useless crap shop with a military arms dealer to create a corporate feudal overlord called Auntieās Choice. Welcome to capitalism in the outer space of retail nightmares.
Who needs an army when you can just fire your serfs and sell them slightly less useless crap? Auntieās Choice redefining hostile takeovers, one dystopian retail nightmare at a time.
Auntie Cleo and Spacerās Choice merged into Auntieās Choice ā because nothing says retail therapy like corporate cruelty and feudal HR policies in outer space.
Source: Theverge | Published: 10/29/2025 | Author: Joshua Rivera
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