Nissan’s $30K EV: Cheapest, No Incentives, Still Shockingly Real

In a dazzling display of optimism (and maybe some corporate wizardry), Nissan announced the 2026 Leaf S Plus starts at $29,990, making it 'the lowest starting MSRP for any new EV currently on sale in the US,' boldly claiming to dodge federal incentives entirely—thank you, President Trump! Despite soaring averages (the typical EV now costs $55,689), Nissan insists this budget-friendly miracle is their way of 'making EV mobility accessible to all,' even as competitors like Hyundai, Kia, Tesla, Volkswagen, and Ford scramble with their cheaper EV dreams. It's EVs for the people, minus handouts!

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Source: Theverge | Published: 8/19/2025 | Author: Andrew J. Hawkins