iPhone 17: Slimmer, Pricier, and Tariff-Trapped, Surprise!
Apple is preparing to unveil the iPhone 17 on the tech runway this Tuesday, but brace your walletsāprices are stretching $50 to $100 beyond their last stretch after a seven-year dormancy in price hikes, courtesy of Morgan Stanley's analysts. The newly trimmed 'Air' edition is sashaying in, replacing the chubby Plus, adding around $100 to the former $899 tag. Apple's Pro model is playing hard to get, ditching the 128GB 'starter' at $999 and kicking off at a heftier $1,099 with 256GB. Thanks to tariff tango costs gobbling $800 million last quarter, Appleās supply chain jets from China to India, because apparently, devices cost more when crossing borders too. And yet, Appleās newsroom is MIAāno comment on this feast of fiscal fun.
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If your iPhone feels lighter, your credit card statement will feel heavier: meet the iPhone 17 Air, Apple's version of 'slim' that only applies to the phone, not your budget. Tariffs and storage upgrades doing their part to chip away at your dignity and dollars.
Apple's iPhone 17 pricing strategy is basically Disney World for your credit card: expect long lines, high prices, and zero refundsāeven if the rideās just a bit narrower.
Remember the good old days when phones got cheaper or at least stayed steady? Appleās new motto: why not pay $100 more for a slimmer existential crisis in your pocket?
Source: Businessinsider | Published: 9/5/2025 | Author: Jordan Hart
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