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Wall Street Bros Spark Outrage By Wearing Designer Clothes, Shockingly

KEY POINTS

  • •Demarre Johnson, a 23-year-old financial services AI consultant at PwC, was featured in an Interview magazine shoot with three other junior Wall Street employees.
  • •They wore designer brands including Loro Piana, Prada, Celine, Dior, and Rolex watches, sparking viral memes due to violating Wall Street’s unspoken anti-flashiness rule.
  • •Johnson expected controversy, telling Business Insider that 'controversy sells,' while his TikTok posts about work attracted the article’s attention.

Demarre Johnson, a 23-year-old financial data and AI consultant at PricewaterhouseCoopers, found his 'Do Not Disturb' phone exploding Thursday afternoon thanks to an Interview magazine photo shoot with four junior Wall Street bros, including two from Goldman Sachs and one from Barclays, all flexing brands like Loro Piana, Prada, Celine, Dior, plus Rolex and Hugo Boss watches. Johnson, who also casually rocks vintage pants, Ralph Lauren, Vineyard Vines, and six vests (because who doesn’t?), expected 'controversy sells.' The article, packed with hours worked, dumb money spent, and career advice, crashed the internet’s Wall Street meme party, flaunting a violation of the sacred unspoken rule: don’t be flashy. Apparently, shining brightly in finance is more scandalous than a TikTok influencer turning stock tips into content.

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Source: Businessinsider | Published: 3/5/2026 | Author: Alice Tecotzky

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