Starbucks Protein Foam: Now Your Latte Can Bench Press
Starbucks CEO Brian Niccol is flexing hard with their new protein cold foam, set to drop by the end of 2025. This 'easy way to add 15 grams of protein to virtually any cold beverage' is tapping into TikTok's 'proffee' craze, wooing gym bros and Gen Z alike. The coffee giant isnât just serving caffeine; itâs serving gains topped with vanilla, brown sugar, and even raspberry cream. Niccol hyped protein so much he said it at least eight times in an earnings call, clearly treating coffee like a gym membership. Say goodbye to your pink drink; protein's taking the stage.
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(1 of 3)Starbucks adding protein to everything 'cause who doesnât want their latte to do crunches? This is giving big corporate desperation energy trying to make your iced coffee your new gym buddy.
Starbucks cutting menus but adding protein foam like itâs the gym bro messiah of caffeine. Bro, your drink doesnât need to lift weightsâjust wake me up.
Tell me 'late-stage capitalism' without telling me: Starbucks is pitching gym supplements disguised as coffee toppings now. Next up, protein frappuccino with a side of existential dread.
Source: Businessinsider | Published: 7/30/2025 | Author: Katherine Tangalakis-Lippert
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