Framer Guys Say AI Makes Slop, Still Sell $2B Dreams
Jorn van Dijk, ex-Meta product wizard and cofounder of AI website builder Framer, rules that AI is basically 'slop' delivery lightning-fast, and designers better sharpen 'taste' or face the digital dumpster. Since launching Framer in Amsterdam in 2014 with Koen Bok, these two Sofa alumni who sold their first MacBook app company to Meta for breakfast cash, raked $100 million at a $2 billion valuation just this Augustāproof sloppy AI slop pays big. Jorn insists designers must go old school, doodling logos and wrestling with hard skills like AIās not just a cheat code. Meanwhile, despite video creation being as easy as ordering avocado toast, the world isn't suddenly flooded with Spielberg-level ads, so ease doesn't equal excellence yet.
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AI makes website slop fast, but Jorn and Koen got $100M to prove you still need taste and hard workābecause apparently $2B companies can smell the difference between slop and art.
AI spits out designs faster than you swipe on Tinder but try finding style in the chaos. Jornās hands-on grind says if you donāt hop off the AI gravy train, your portfolioās just digital mold.
They sold Apple MacBook apps, got picked up by Meta, then made $2B telling us to draw logos the hard way. If you think AI will save your creative soul, Jornās basically calling you out as a couch potato.
Source: Businessinsider | Published: 9/17/2025 | Author: Kwan Wei Kevin Tan
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