EU Investigates Shein for Selling Illegal Sex Dolls and Addiction Points
KEY POINTS
- •On February 17, 2026, the European Commission initiated an investigation into Shein for addictive app design and illegal sales.
- •The probe focuses on reward schemes that jeopardize consumer well-being and the sale of illegal products like child-like sex dolls.
- •Shein faces prior complaints from France, South Korea, and Texas for misleading marketing, toxic products, and labor violations.
On February 17, 2026, Brussels played judge as the European Commission launched a Digital Services Act probe against Shein — that beloved Singapore-headquartered Chinese fast fashion blitz. The accusations? Creating an 'addictive design' using point collection and reward systems so sneaky they could’ve been built by a dopamine cartel, plus selling outright illegal goods like 'child-like sex dolls.' This nightmare sequel to last year's French attempt to suspend Shein’s website (which backfired when a Paris court demanded age checks and fines instead) has echoes from South Korea’s toxic fabric findings to Texas’ fresh probe on shady labor and product safety. Ken Paxton is watching you, Shein.
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Shein’s CEO must be sweating bullets knowing their shopping app’s gamified addiction and child-like sex dolls just got EU’s full ugly spotlight. Add fast fashion to your list of existential nightmares.
Shein’s shop is basically Tinder for toxic clothing and creepy sex dolls—swipe addictively, regret professionally.
When your favorite fast fashion brand doubles as a crack dealer for dopamine hits and underage sex doll purveyors, it’s time to reevaluate life choices.
Source: Businessinsider | Published: 2/18/2026 | Author: Aditi Bharade
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