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Podcast Star Outsources Entire Job to AI, Now Awards Robots $20,000

KEY POINTS

  • In 2025, Steven Bartlett challenged FlightStory’s 100 employees to deploy AI agents in creative, operational tasks.
  • The pre-production team won $20,000 and saved the company an estimated $1.18 million with AI process improvements.
  • FlightStory now produces an AI-animated kids series, translates content into 14 languages, but still prefers humans for heartfelt LinkedIn posts.

Steven Bartlett, Qatar-posed podcast impresario, didn’t merely talk AI on 'The Diary of a CEO'—he handed his 100-employee company FlightStory a two-month AI challenge in 2025. The pre-production team earned a $20,000 prize for replacing nearly every process, magically saving $1.18 million along the way. Their crowning achievement? An AI-animated kids show called 'Steven's World' starring a young AI Bartlett adventuring with Neil deGrasse Tyson bots, negotiating with major streamers in probably-land. FlightStory also pumped out 14-language podcast translations, notably scoring $200,000 from Spanish listeners' love of AI-voiced Steve’s mumblings (spelling errors intact). Meanwhile, they ditched LinkedIn AI posts for human typos, claiming emotional resonance beats robot perfection—because nothing says connection like a deliberate ‘misspelling by design.’

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Source: Businessinsider | Published: 3/9/2026 | Author: Lucia Moses

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