Amazon Pretends March Has Deals So You Forget It’s Not Prime Day Yet
KEY POINTS
- •Amazon launched its third annual Big Spring Sale through March 31st to boost March shopping in a historically dry deals month.
- •Devices like the Echo Show 8 and 11 (2025 models), Govee Table Lamp, and Coway Mighty Air purifier are discounted across Amazon, Best Buy, and Target.
- •This sale offers moderate savings to tide shoppers over until Amazon’s bigger Prime Day event at the start of summer.
In a heroic attempt to distract us from the eternal March deal drought, Amazon launched its third annual Big Spring Sale running through March 31st, promising discounts just shy of 'Black Friday levels'—because lowering expectations is a strategy now. Echo Show 8 and 11 (2025 models, because last year is so 2024) got markdowns from $180 and $220 to bargain basement levels of $140 and $170, respectively, with identical discounts at Amazon, Best Buy, and Target, because FOMO compels consistency. The tiniest Alexa Echo Spot is $5 pricier than its all-time low but still manages to brag about a 2.83-inch screen and decent sound, while the Govee Table Lamp 2 Pro X Sound by JBL threatens to moonlight as a Bluetooth speaker with a color-changing light show for $135. Meanwhile, Coway’s Mighty Airmega purifier finally drops from $240 to $154—big news for allergy sufferers who now might breathe better in a corner. Even the Meross Wi-Fi Garage Door Opener got the smart home glow-up, turning mundane garages into Apple, Google, Samsung-compatible portals for a shocking $39.98. And Google’s Nest Wifi Pro decided linen is in this spring, slashing its $120+ router to $90, because your internet deserves a fashion upgrade. Basically, Amazon's Big Spring Sale promises you enough deals to hold on till Prime Day, or until your smart home mocks you for being cheap.
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(1 of 3)When March is too thirsty for deals but not quite Prime Day, Amazon’s Big Spring Sale shows up wearing a '50% off...ish' sticker and a wig pretending to be Black Friday. Spoiler: your wallet still gets ghosted.
Amazon’s March sale is like a participation trophy for shoppers who didn’t qualify for Black Friday. Congratulations, you saved 20 bucks on the Echo Spot—try not to let it go to your head.
This Big Spring Sale proves Amazon really believes we’ll pay full price for the ‘Echo Show 8 Lite: Third Attempt Edition.’ Spoiler alert: it’s still Alexa told you to buy it.
Source: Theverge | Published: 3/28/2026 | Author: Sheena Vasani
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