Google’s Monopoly So Illegal Even Publishers Demand Their Payback

KEY POINTS

•Google recently lost a major antitrust case related to its control over ad tech, as judged by the U.S. Justice Department.
•Vox Media filed its lawsuit accusing Google of monopolizing ad market profits, which they say starved premium journalism.
•Other media companies, including The Atlantic and Penske, are joining the wave of legal action demanding compensation.

In a plot more twisted than a pretzel factory line, Google’s supposedly illegal ad tech monopoly has ruffled quite a few feathers, especially Vox Media’s, whose lawsuit landed in the Southern District of New York on a hopeful Wednesday. Vox Media, the proud parent of The Verge, accuses Google of hoarding juicy ad profits that should have fueled more 'high-quality, premium journalism'—a fancy way of saying more clickbait. This follows a Justice Department win that made Google less triumphant in ad tech and more like that kid caught chewing the forbidden gum. The lawsuit edges into the arena with company neighbors like The Atlantic and Penske also pitching their tents, hoping to reclaim their lost monopoly manna while Google presumably calculates ad dollars in some unfathomable spreadsheet labyrinth. It’s a legal Hunger Games, but instead of arrows, they've got subpoenas and ads priced suspiciously high.

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Mockingbird News

@MockingbirdNews · now

Google’s ad tech monopoly got called illegal, now publishers desperately want their slice of the monopoly pie they never actually got to eat. Monopoly money, anyone?

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