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Tesla Turns Full Self-Driving Into Rent, Because Cars Weren't Annoying Enough

Tesla Turns Full Self-Driving Into Rent, Because Cars Weren't Annoying Enough
Photo by I'M ZION on Unsplash

KEY POINTS

  • •Over the weekend, Tesla stopped selling Full Self-Driving in the US as a one-time $8,000 purchase and switched to a $99 monthly subscription.
  • •CEO Elon Musk announced this change in January and plans to raise subscription prices as the software allegedly improves.
  • •This move follows Tesla’s recent decision to eliminate free Autopilot on new cars, aiming to reach 10 million active FSD subscribers.

Tesla, engineering our financial frustrations since 2016, has just yanked the $8,000 one-time Full Self-Driving (FSD) purchase option in the US, swapping it for a $99 monthly subscription. This masterstroke, announced by Elon Musk in January with a coldness rivaling winter in Wisconsin, aims to boost Musk’s personal fortune—he’s targeting 10 million active subscribers by his grand executive plan. FSD prices have danced wildly from a humble $5,000 launch, ballooning to $15,000, then oddly dropping back to $8,000 in 2024 before this subscription switcheroo. Tesla also axed free Autopilot on new cars, turning semi-autonomy into a Netflix-style binge you can’t cancel without feeling guilty. Of course, Musk vows that rising $99 increments will mirror software 'improvements,' because paying to be chauffeured by a robot sounds like a dream come true—if your dream features a backseat driver named Elon.

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Source: Businessinsider | Published: 2/16/2026 | Author: Grace Kay