Tesla Files Fancy Roadster Logos While Still Practicing Flying Cars
KEY POINTS
- •Tesla unveiled trademark applications for two new Roadster logos featuring minimalist and stylized designs in early February 2026.
- •Elon Musk set a demo date for April 1, 2026, joking about plausible deniability due to the date’s association with pranks.
- •The Roadster, with butterfly doors and flying ambitions, remains 2 to 3 years away from production despite recent hype.
On April 7, 2022, at the shindig Tesla dubbed the 'Cyber Rodeo' in Austin, Texas—because nothing screams rugged frontier like futuristic electric vehicles—Tesla unveiled their Roadster, a car so sleek it only needed three minimalist lines in its new trademark filing to scream 'speed demon.' CEO Elon Musk, ever the harbinger of bombast, promised a demo on April 1, joking about deniability in case the car flopped like one of his Twitter spelling bees. The Roadster design features butterfly doors and a promise to fly—or at least create the illusion of do-it-yourself aviation. Trademark attorney Josh Gerben confirmed Tesla’s trademark moves lock down logos before the public can copy their cool kids’ club vibes. No commercial use yet, but Musk teases it’s 'the best of the last human-driven cars,' presumably before Skynet goes live. Production’s still a casual 2-3 years away, ensuring Tesla fans will have plenty of time to practice peering through their wallets in anticipation.
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Source: Businessinsider | Published: 2/5/2026 | Author: Grace Kay