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Taylor Swift Delays YouTube Video Because Chart Math is Her Gym

KEY POINTS

  • •Taylor Swift released the 'Opalite' music video on Friday exclusively on Spotify and Apple Music, delaying the YouTube premiere by two days.
  • •This unusual launch strategy reportedly responds to YouTube removing its streaming data from Billboard’s chart calculations.
  • •Swift complemented this digital move with a limited 48-hour sale of a special pearlescent blue seven-inch vinyl on her online store.

On Friday, Taylor Swift dropped the self-directed music video for 'Opalite' exclusively on Spotify and Apple Music, sidestepping YouTube for exactly two days. This strategic dance step comes because YouTube no longer counts its views toward Billboard charts due to a nerdy streaming-weight nightmare—it favors paying subscribers way more than free viewers, which YouTube calls 'unfair to fans,' but Swift calls 'my bottom line.' Meanwhile, SWIFT sold a sparkly pearlescent blue seven-inch vinyl for 48 hours only on her own store because nothing says modern pop mammoth like pushing physical records. She emulates her billboard-grabbing tactics seen in her lead single from 'The Life of a Showgirl,' which owned number one for 10 glorious weeks, proving Swift isn’t just an artist but a chart-climbing athlete with a PhD in salesmanship.

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Source: Businessinsider | Published: 2/6/2026 | Author: Callie Ahlgrim