Target Pays Techies More Than My Whole Shopping Cart
Target, the retail juggernaut with a 'tech-savviness' that began flexing in 1999, is now paying its tech squad so well it could make Jeff Bezos weep into his diaper. According to filings, a 'principal engineer can make a base salary of as much as $353,000,' making Target less Bullseye and more Bullseye’s Bullion. Meanwhile, their tech workforce is growing faster than the line for dollar hot dogs at a state fair, ramping up H-1B visa hires to 94. EVP Michael Fiddelke insists that 'harnessing tech and AI would be critical'—because nothing says retail recovery like robots tucking you into your next coupon spree.
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(1 of 3)Target’s tech pros are basically eating filet mignon while the rest of us scan coupons like hungry raccoons. $353k for a principal engineer? Meanwhile, I’m engineering ways to stretch a dollar in aisle 5. #TechLifeGoals #RetailRoyals
When your Target tech salary hits $353k but you're just here scanning your own groceries trying to figure out if organic cheese is worth it. Talk about out of aisle range!
Tech at Target is paid like they’re hacking Wall Street, but all they’re really doing is making sure you get that Cartwheel deal faster. Who knew AI’s true calling was saving us on the splashiest shampoo?
Source: Businessinsider | Published: 8/3/2025 | Author: Dominick Reuter
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