Taco Bell Throws Y2K Rave, Cracker Barrel Has Meltdown
On August 2025 in West Hollywood's Zouk nightclub, Taco Bell’s CMO Taylor Montgomery channeled early aughts energy with chokers, cheetah print, and Baja Blast-infused cocktails in celebration of the Crunchwrap's 20th birthday. Fans drove 60 miles bearing homemade burrito earrings, partying to Missy Elliott and Lil Jon's live performance, while sampling Cool Ranch Doritos Locos Tacos and caramel apple empanadas. Meanwhile, Cracker Barrel stoked a culture war meltdown over a logo change, triggering a Trump-level boycott. Montgomery emphasized his 'secret' marketing trifecta: analytics, stalking YouTube comments (he reads every single one), and casual dance-practice eavesdropping — basically stalking parental snack opinions like a pro. Listening versus actually hearing: apparently Taco Bell nailed it better than southern comfort food logos.
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Taco Bell’s CEO stalks YouTube comments like it's Tinder, hosting a Y2K nostalgia rave while Cracker Barrel's new logo triggers an apocalypse worthy of a Trump tweet. Sorry Cracker Barrel, listening doesn’t mean hearing—try the secret sauce: Baja Blast.
Who needs market research when you can read every YouTube comment about Doritos Locos Tacos? Taco Bell's CMO is the ultimate creeper of snack fanatics — it’s less Big Brother, more Big Burrito.
Taco Bell throws a 20th birthday party complete with butterfly clips and Lil Jon, while Cracker Barrel undergoes a logo trauma. One serves nostalgia, the other serves cancelled dinners.
Source: Businessinsider | Published: 8/30/2025 | Author: Katherine Tangalakis-Lippert
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