Taco Bell Buys Loyalty with $1 Mexican Pizzas Amid Lettuce Apocalypse
KEY POINTS
- •Taco Bell links iceberg lettuce sold at some locations to a recent cyclospora outbreak affecting 1,644 people across five states.
- •The outbreak triggered a stock price fall from $167 to $147 and reduced foot traffic as reported by Placer.ai.
- •In response, Taco Bell's CEO Sean Tresvant promised to earn loyalty again and rolled out $1 deals on Mexican Pizza and other lettuce-free items.
On Tuesday, July 28, Taco Bell will heroically try to win back the hearts—and immune systems—of its fans by slashing the Mexican Pizza price from an LA $6.29 nightmare to a mere $1, with tax gracing your receipt like an uninvited plus-one. This delicacy, a passionate beef-and-bean tortilla sandwich crowned with cheese and reluctant pizza sauce, famously vanished in 2020, prompting 170,000 keyboard warriors and even Dolly Parton to petition its miraculous return. Meanwhile, the chain’s iceberg lettuce, implicated in a 1,644-case cyclospora fiasco spanning five states, caused stock dips from $167 to $147 and foot traffic drops per Placer.ai. CEO Sean Tresvant messaged fans on LinkedIn and Substack about earning loyalty 'one meal at a time,' which now weirdly includes dollar menu relics—all while fries demand $1.79 like some kind of culinary fancy.
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(1 of 3)Only Taco Bell could announce a parasite outbreak, then distract us with a Mexican Pizza steal because nothing says 'we got this' like fighting bugs with bargain tortilla stacks.
Taco Bell’s plan: Lose lettuce, lose stock, then woo customers with $1 Mexican pizzas. Next up: free immunity shots with every order.
If you’ve always wanted to play fast-food roulette with your gut, just wait for Taco Bell’s $1 Mexican Pizza sale. Spoiler: the beans might play a role in this drama.
Source: Businessinsider | Published: 7/27/2026 | Author: Anneta Konstantinides
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