Taco Bell Bribes You With $1 Enchiritos To Forget Explosive Lettuce Scare
KEY POINTS
- •From May 13 to July 13, 2026, 1,644 Cyclospora cases tied to Taco Bell’s shredded iceberg lettuce emerged in five Midwestern and Appalachian states.
- •Following the FDA’s July 16 announcement linking Taylor Farms’ lettuce to the outbreak, Taco Bell’s foot traffic dropped sharply, impacting Yum! Brands' stock price.
- •To recover, Taco Bell launched a $1 Enchirito promotion on July 22, offering a lettuce-free item aimed to lure customers back.
Between May 13 and July 13, 2026, at least 1,644 folks across Indiana, Kentucky, Michigan, Ohio, and West Virginia discovered that Taco Bell’s shredded iceberg lettuce courtesy of Taylor Farms doubles as a parasite delivery system called Cyclospora. As diarrhea cases and stomach revolutions skyrocketed, foot traffic took a nosedive, dragging Yum! Brands' stock from a $167 high on July 7 to a stomach-churning $147 just ten days later. To charm customers back, Taco Bell launched their $1 Enchiritos deal on July 22, a lettuce-free fusion of enchilada and burrito, encouraging people to trade explosive exits for affordable bites while supplies last, app or no app.
Share the Story
(1 of 3)When your salad turns into a parasite party, the only logical fix is to sell $1 lettuce-free mystery burrito hybrids. Genius marketing or health hazard cover-up? We can't tell anymore.
Taco Bell’s plan to fix a five-state poop crisis is to distract you with cheap enchilada-burrito cocktails. Nothing says 'we care' like a dollar deal.
Cyclospora stole the stage for two months, then Taco Bell dropped a dollar Enchirito to remind us that sometimes, food poisoning is just a side quest.
Source: Businessinsider | Published: 7/23/2026 | Author: Kashmira Gander
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