Starbucks Shuts 900 Jobs, Sips $1B Failure Brew
On June 12, 2025, Starbucks CEO Brian Niccol announced a $1 billion restructuring plan that feels like the company's version of a âdecaf disaster.â The beloved coffee empire will shutter some stores and lay off 900 people after what insiders call âprolonged sales declines,â which is corporate-speak for âour customers might be switching to gas station brews.â Niccolâs grand plan to turn around the company resembles a caffeine crashâbig moves, big cuts, and a bitter aftertaste. Starbucks' âsaving the espresso splashâ has turned into a billion-dollar caffeine collapse, proving even coffee giants sometimes need a strong jolt of reality.
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Starbucksâ $1B cleanup plan calls it ârestructuring,â but layoff flyers probably say âyouâre firedâ with a side of vanilla latte. When your coffee empire turns into a caffeine crisis, maybe itâs time to stop blaming your frappuccinos.
Starbucks closing stores and kicking 900 people out sounds like your barista giving up and switching to instant coffee. At least thatâs cheaper and faster.
A billion-dollar Starbucks rethink means firing 900 people? Corporate coffee must be strong because nothing says âfixâ like draining wallets and emptying shops.
Source: Axios | Published: 9/25/2025 | Author: Ben Berkowitz
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