Stanley Goes From Viral Cup Star to Gym Bag Salesman with Protein Shaker
KEY POINTS
- •Stanley 1913 is launching the Vitalize collection with tote bags, backpacks, and shaker bottles on February 17 to target gym-goers.
- •Global President Matt Navarro emphasized a shift from TikTok viral trends to wellness-focused products supporting active, busy consumers.
- •Stanley expanded its mostly female customer base with partnerships involving Lionel Messi and Paris Saint-Germain to attract more men.
Since exploding onto TikTok in 2020 with its 40-ounce Stanley Quencher tumblers, Stanley 1913 now wants to find enlightenment in your gym bag. Announced February 17, their new Vitalize collection features a tote, backpack, and shaker bottle engineered to ferry your Stanley cups alongside your desperate protein shakes. Global President Matt Navarro insists these products will wrest Stanley out of "stale TikTok fad" land despite 2024 surveys showing teens saying Stanley’s style is 'on the way out' and Morgan Stanley interns leaning toward Owala. Plus, they're attracting the bros with partnerships like Lionel Messi and Paris Saint-Germain. It’s legacy, longevity, and... yoga straps? Yes please!
Share the Story
Stanley’s selling gym totes now, because apparently your water bottle needs a luggage set to survive the protein shake apocalypse.
Remember when Stanley was just a tumbler? Now it’s an entire workout outfit asking if YOU have what it takes to carry a shaker and a legacy.
Teen surveys say Stanley's going out of style but here comes a Messi-backed gym backpack to give it a new shot at awkward cool.
Source: Businessinsider | Published: 2/17/2026 | Author: Jordan Hart
More Articles in Business
Sydney Sweeney's $1M Flop, Trump-Approved Jeans & Bathwater Soap Fiasco
Digital Nomad Trapped in Lisbon FOMO, Ends Up BFF Ghosted
Congress Prepares To Dive Facial-First Into Corporate Subpoena Tsunami
Warner Bros. Discovery Fears Paramount Deal Will Spark Staff Vanishing Act
Billionaire Says AI Job Slaughter Means We Should Tax Robots, Not Humans
Man Invests Severance Into Startup Instead of MBA, Discovers Business Life Is Cold Call Hell
Salesforce CTO Quietly Admits CEO’s ICE Jokes Were A Tinder Profile Disaster
UK Consumers Miserably Complain About Debt While Weather Refuses to Help
