Spotify Expands In-App Messaging To Tire Out Your 10 Most Tolerant Friends
KEY POINTS
- •Spotify introduced one-on-one direct messaging last August to share audio within the app.
- •On January 29, 2026, it launched group chats for up to 10 participants with prior interactions.
- •Users can only add friends if they have collaborated previously via Jam sessions, playlists, or blends.
In the grand gesture of digital friendship, Spotify launched direct messaging last August and now has generously upgraded to group chats allowing up to 10 people to band together and discuss your latest podcast obsession — but only if you’ve already awkwardly interacted via blenders and collaborative playlists. As of January 29, 2026, this musical-message evolution demands prior 'Jam sessions' or 'Blends' to ensure your chat circle is pre-approved like a secret society of audiophiles. Spotify’s image of familial bonding through carefully curated chatter tries to make streaming less of a lonely scroll-fest, though now there’s even more pressure to ‘friend’ properly before you can complain about that one awful song. The venture into group chats feels like an exclusive club whispering, 'Please bring proof of listening,' perfectly echoing the semi-private cult of streaming.
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Source: Theverge | Published: 1/29/2026 | Author: Emma Roth