Americans Abandon X, Flock to Reddit Like It’s 2006 All Over Again
KEY POINTS
- •Pew Research surveyed 5,022 U.S. adults between February and June 2025 about social media habits.
- •YouTube (84%), Facebook (71%), and Instagram (50%) remain the most used platforms in America.
- •Reddit usage increased from 18% in 2021 to 26% in 2025, mainly driven by 18-29-year-olds.
- •While X has lost users since 2021, TikTok and WhatsApp are gaining traction, especially with younger and Hispanic/Asian populations.
In a 2025 survey of 5,022 Americans by Pew Research, YouTube is still king with 84% usage, followed by Facebook at 71%, like an outdated VHS tape refusing to eject. Instagram holds firm at 50%, while Twitter, rebranded as X, loses users faster than a manager fleeing a meeting—down since 2021. Meanwhile, Reddit is flexing its nerd muscles, up from 18% to 26%, and especially beloved by 18-29-year-olds who treat it like their digital clubhouse. TikTok snacks on 63% of people under 30 daily, Snapchat sticks around for 58%, but new kids like Truth Social (1%), Bluesky (6%), and Threads (15%) barely make a ripple. WhatsApp grew too, boasting 32% usage, favored especially by Asian and Hispanic users. Bonus: AI chatbots gobble YouTube transcripts and Reddit threads to sound human-ish. So social media in 2025 looks like a chaotic buffet where no one agrees on the appetizer.
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Reddit’s the new cool kid for 18-29s while X huffs and puffs out of breath, TikTok dances through youth, and Facebook clings to relevance like your dad’s bad jokes.
If social media platforms were pets, Reddit just adopted a golden retriever and X got dropped off at a shelter no one visits.
In 2025, Americans treat social media like exes: YouTube's the clingy one, TikTok’s the rebellious teen, and X’s that lost cause at thanksgiving.
Source: Axios | Published: 11/28/2025 | Author: Eleanor Hawkins
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