Uber Turns Against Users with Brutal YOUBER Year-of-Guilt Feature
KEY POINTS
- •Just after SNL's December 13, 2025 skit about Uber Eats overspending, Uber launched YOUBER in the US.
- •YOUBER compiles user data from Uber rides and Eats orders, assigning one of 14 personality profiles.
- •The feature includes a 'Share this Story' button, letting users broadcast their Uber usage stats and alleged shame.
In a move nobody asked for but everyone evidently needed to cringe at, Uber launched YOUBER on December 16, 2025—just days after SNL aired a horrifying skit showing a man who spent $24,000 on Uber Eats. This ‘Spotify-style’ year-in-review app feature, live in the US only, analyzes your Uber rides and Eats binges, awarding you one of 14 painfully specific ‘Uber Personality Profiles’ like 'Do-Gooder’ and ‘Delivery Darling.’ Users can instantly broadcast their Uber confessions via a cheeky ‘Share this Story’ button—because misery loves company, especially when it involves overspending on chicken nuggets and getting a ‘Dead’ Uber Eats age slapped on your profile.
Share the Story
Uber‘s YOUBER feature isn’t just data—it’s an exposé of your shameful Uber Eats addiction, complete with a share button so you can ruin your friends’ day too.
Uber just turned nosy apps into full-blown therapy sessions. 'You spent $24,000 on nuggets? Let’s Tweet that for the world!'
Remember when Spotify Wrapped was cute? YOUBER makes you confront your Uber trauma like it’s a Netflix special about poor life choices.
Source: Businessinsider | Published: 12/15/2025 | Author: Katherine Li
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