Snapchat's Imagine Lens: AI Magic for Promptly Confused Users

Snap Inc. has launched Imagine Lens, a feature enabling users to create, edit, and recreate Snaps solely by entering their own prompts—because apparently, thumbs are so 2019. While the announcement didn't specify a launch date or regional restrictions, it's probable that millions will type quirky instructions hoping AI won't turn their dog into a mythical unicorn—or worse, a tax form. This innovative tool joins Snapchat’s arsenal of features, bravely leaping into the era where creativity is just a few keystrokes away from a semi-coherent meme. So prepare your prompt fingers for what might become the new way of dodging actual artistic skill since Snapchat's 2011 inception.

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Source: Techcrunch | Published: 9/5/2025 | Author: Aisha Malik