Snap Promises AR Glasses This Year, Because We All Trusted 10 Years of Waiting
KEY POINTS
- •Snap plans to launch a consumer version of its AR Spectacles glasses sometime in 2025.
- •The new glasses will employ Qualcomm’s Snapdragon XR chip, under a multi-year deal between the companies.
- •This follows nearly ten years of evolving Spectacles models, most of which weren’t intended for general consumers.
Snap Inc., that tech giant famous for putting specs on your face nearly a decade ago, is once again courting disaster—or 'innovation'—with its new consumer AR glasses set for a vague 2025 launch. Powered by Qualcomm’s Snapdragon XR chip (imagine the 2020s version of a flashy engine), this latest promise follows years of Spectacles models since 2016, whose biggest achievements may have been limited editions and confused looks. Meanwhile, the AR versions launched recently were less consumer-ready and more developer playgrounds. Snap’s latest joyride was announced as part of a 'multi-year strategic agreement' with Qualcomm, which sounds suspiciously like corporate code for 'keep throwing money at this and hope it sticks.'
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(1 of 3)Snap’s been building smart glasses since 2016 but still can’t get you to buy them. At this rate, donuts are a safer investment.
Snap’s AR glasses: because nothing says ‘cutting edge’ like a tech project running longer than most divorces.
A decade on, Snap finally teams up with Qualcomm for glasses that’ll make you question why you waited this long.
Source: Theverge | Published: 4/10/2026 | Author: Jay Peters
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